| Case Title |
Hotels in Singapore: Facing The Crisis Of 1997-98 |
| Case Author(s) |
Joan C. Henderson
|
| University |
Nanyang Technological University |
| Abstract |
This case is concerned with events in the Asia Pacific region in 1997-1998 and their consequences for the hotel sector in Singapore. It summarises the causes and effects of the economic and environmental crises which were experienced during this period, outlining the response of the hotel business in general and the various strategies adopted by individual companies and properties. Issues are raised about tourism's vulnerability to events in the external environment, the strengths and weaknesses of Singapore as a tourist destination and the structure and operation of the hotel industry. Students can be asked to evaluate decisions made and actions taken, consider circumstances from the perspective of different sized operators and recommend programmes for future action. It is thus appropriate for use in travel and tourism, hospitality and catering and more general marketing courses at an undergraduate level.
*Abstract reprinted with the permission of the European Case Clearing House* |
| Available In |
The Nanyang Case Collection |
| Publisher |
The Asian Business Case Centre, NTU |
| Publisher Case No. |
ABCC-07-98-043 |
| Distributor(s) |
The Asian Business Case Centre
European Case Clearing House
|
| Pub/Rev Date |
1998 |
| ISBN |
|
| Case Length |
7 pgs |
| Teaching Note |
Yes |
| Pub TN Ref No. |
ABCC-07-98-043(TN) |
| Pages (TN) |
2 pgs |
| Issues |
Tourism trends; determinants of tourism demand; operation of hotel industry; structure of hotel industry; tourism; marketing; managing a crisis; Asian economic crisis. |
| Organisation(s) |
|
| Countries |
Singapore |
| Industry |
Hospitality And Tourism |
| Period Covered |
1997-1998 |
| Level |
Undergraduate |
| Links of Interest |
Homepage of Singapore Tourism Board - read about the tourism business in Singapore
|
| Back |