| Case Title |
Modularization in the Chinese Motorcycles Industry |
| Case Author(s) |
Yamini Aparna K. Vivek Gupta
|
| University |
ICFAI Center for Management Research, India |
| Abstract |
By the late 1990s, China had emerged as the largest manufacturer and exporter of motorcycles in the world. Chongqing province in China was the motorcycles manufacturing hub and was popular for the 'modularization' techniques adopted by the local manufacturers. The Chinese motorcycles manufacturers studied the successful foreign models and made duplicates of them by making minor modifications. This case details how the 'modularization process' was carried out at Chongqing province. It also throws light on the consequences of copyright-infringement for the Chinese motorcycles manufacturers and highlights the difference between modularization and imitation. The case concludes with a discussion on the regulatory measures taken by the Government to revive the image of motorcycle industry in China. |
| Available In |
ECCH Case Collection |
| Publisher |
ICFAI Center for Management Research (ICMR) |
| Publisher Case No. |
305-616-1 |
| Distributor(s) |
European Case Clearing House
|
| Pub/Rev Date |
2005 |
| ISBN |
|
| Case Length |
19 pgs |
| Teaching Note |
Yes |
| Pub TN Ref No. |
305-616-8 |
| Pages (TN) |
4 pgs |
| Issues |
Understand the positioning of China in the global motorcycles industry; understand the evolution of Chinese motorcycle industry; critically analyze the modularization process carried on Chongqing province in China; examine the impact of modularization on competing foreign models; and study and analyze the efficacy of the measures taken by the Chinese Government to set things right in the domestic motorcycle industry. |
| Organisation(s) |
|
| Countries |
China |
| Industry |
Automobile & Automotive |
| Period Covered |
1995 - 2005 |
| Level |
Postgraduate |
| Links of Interest |
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