| Case Title |
Tajik: American Pepsi |
| Case Author(s) |
Leo Paul Dana
|
| University |
Nanyang Technological University |
| Abstract |
It was 1996 and Mr Rick Tomath, the representative of the Central Asian American Enterprise Support Fund, was announcing the fund's first investment project in the Republic of Tajikistan: US$480,000 was being allocated to launch a Pepsi-Cola production line. The equipment for the plant would be purchased in Germany, and once set up, the Tajik-American joint venture would have a production capacity of 6,000 bottles per hour.
*Abstract reprinted with the permission of the European Case Clearing House* |
| Available In |
The Nanyang Case Collection |
| Publisher |
The Asian Business Case Centre, NTU |
| Publisher Case No. |
ABCC-07-98-001 |
| Distributor(s) |
The Asian Business Case Centre
European Case Clearing House
|
| Pub/Rev Date |
1998 |
| ISBN |
|
| Case Length |
7 pgs |
| Teaching Note |
No |
| Pub TN Ref No. |
|
| Pages (TN) |
|
| Issues |
Joint-venture; post-communist; central Asia; infrastructure; war; political risk; opportunity; challenges; franchising; constraints. |
| Organisation(s) |
PepsiCo
|
| Countries |
Asia |
| Industry |
Food, Beverages & Tobacco |
| Period Covered |
1996 |
| Level |
Undergraduate |
| Links of Interest |
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| Back |