Case Title	Integrated Resort Development in Bintan, Indonesia
Case Author(s)	Joan C. Henderson
University	Nanyang Technological University
Abstract	This case involves Bintan Resorts, a large scale integrated beach resort project on the Indonesian island of Bintan. It begins by acknowledging the importance of the concept of integrated resorts and their growing popularity, moving on to consider the particular example of Bintan. The background to the project, the characteristics and facilities of the site, its management and performance are all described. An account follows of the challenges arising in the late 1990s when the resort faced a series of difficulties, several of which were outside its control. Questions are raised about tourism planning and management, and the case provides an opportunity for class discussion on a range of topics including the impacts of tourism, resort development and the operation of facilities within an international context. *Abstract reprinted with the permission of the European Case Clearing House*
Available In	The Nanyang Case Collection
Publisher	The Asian Business Case Centre, NTU
Publisher Case No.	ABCC-07-98-049
Distributor(s)	The Asian Business Case Centre European Case Clearing House
Pub/Rev Date	1998
ISBN
Case Length	9 pgs
Teaching Note	Yes
Pub TN Ref No.	ABCC-07-98-049(TN)
Pages (TN)	3 pgs
Issues	Resort development; impacts of tourism; tourism planning; tourism management; tourism marketing.
Organisation(s)	Bintan Resorts
Countries	Indonesia, Singapore
Industry	Hospitality And Tourism
Period Covered	1990 - 1998
Level	Undergraduate
Links of Interest	Bintan Resorts homepage Bintan Island homepage
Back