| Case Title |
Carrefour's Exit from Japan |
| Case Author(s) |
Mikkilineni Pushpanjali Sanjib Dutta
|
| University |
ICFAI Center for Management Research, India |
| Abstract |
The case focuses on the experiences of retailing giant Carrefour in Japan. It elaborates on the success of the world's second largest retailer in the Asian countries and the strategies that it adopted to enter the Japanese market in 2001. The case discusses the problems that the company faced in Japan and its decision to finally exit the Japanese market. |
| Available In |
ECCH Case Collection |
| Publisher |
ICFAI Center for Management Research (ICMR) |
| Publisher Case No. |
306-076-1 |
| Distributor(s) |
European Case Clearing House
|
| Pub/Rev Date |
2005 |
| ISBN |
|
| Case Length |
16 pgs |
| Teaching Note |
Yes |
| Pub TN Ref No. |
306-076-8 |
| Pages (TN) |
4 pgs |
| Issues |
Nature and structure of the Japanese retailing industry including its size, scope, spread, and unique characteristics; implications of entering international markets without going in for partnerships, JVs, or acquisitions; regulations in international markets which have an impact on the entry of foreign retailers; and different modes of entry into international markets. |
| Organisation(s) |
Carrefour
|
| Countries |
Japan |
| Industry |
Retail & Merchandising |
| Period Covered |
2000 - 2005 |
| Level |
Postgraduate |
| Links of Interest |
Carrefour Japan's Website
|
| Back |