Case Title	Pacific International Lines
Case Author(s)	Wee Beng Geok Yang Lishan Ivy Buche
University	Nanyang Technological University
Abstract	Pacific International Lines (Private) Limited (PIL) was ranked the 20th leading container shipping company in the world in 2005. The growth of this privately-held, family-owned shipping firm was achieved against several odds in the political and economic environment faced by many Singapore-based shipping firms that emerged in the 1960s. Chang Yun Chung (YC Chang) had started PIL as a small regional shipping company based in Singapore in 1967 which had since grown into an international shipping company, operating over 90 vessels with an annual turnover of US$1.7 billion in 2004. In March 2005, at 86 years of age, YC Chang could look back at his company's nearly four decades of history with some satisfaction. The first generation entrepreneur had been able to carve out niche strategies by identifying market segments where competition was unlikely to be very strong. In the 21st century, the baton had been passed on to the second generation and the key challenge was to achieve sustainable growth so as to maintain the company's position among the top twenty container shipping lines in the world.
Available In	The Nanyang Case Collection
Publisher	The Asian Business Case Centre, NTU
Publisher Case No.	ABCC-2005-010
Distributor(s)	The Asian Business Case Centre, NTU European Case Clearing House
Pub/Rev Date	Nov 2005
ISBN
Case Length	26 pgs
Teaching Note	No
Pub TN Ref No.
Pages (TN)
Issues	Growth and management of a family-owned business, nature of shipownership in Singapore from the 1970s
Organisation(s)	Pacific International Lines
Countries	Singapore
Industry	Marine & Shipping
Period Covered	2003
Level	Undergraduate/Postgraduate
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