Case Title Canon's 'Kyosei' Philosophy and Social Responsibility Initiatives
Case Author(s) Gupta V Prashanth K
University ICFAian Centre for Management Research, India
Abstract The case discusses in detail the social responsibility initiatives undertaken by the Japanese digital imaging equipment giant - Canon Inc. The case describes how Canon's corporate philosophy 'Kyosei' guided the company's operations and its behavior towards its employees, partners, customers, competitors, environment and the communities in which it operated. It elaborates the way in which Canon practiced the principles of Kyosei. By practicing the philosophy, Canon was globally recognized as one of the most socially responsible corporate citizens.
Available In ECCH Case Collection
Publisher ICFAI Center for Management Research (ICMR)
Publisher Case No. 704-011-1
Distributor(s) European Case Clearing House
Pub/Rev Date 2004
ISBN
Case Length 12 pgs
Teaching Note Yes
Pub TN Ref No. 704-011-8
Pages (TN) 3 pgs
Issues Corporate philosophy and social responsibility.
Organisation(s) Canon Inc.
Countries Japan
Industry Business Services & Equipment
Period Covered 1988-2003
Level Postgraduate
Links of Interest Canon's website















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