| Case Title |
VT Tyres
Limited |
| Case Author(s) |
Shyamsundar N.
|
| University |
T. A. Pai Management Institute
(TAPMI), Manipal, India |
| Abstract |
VT Tyres has recently entered a new market in a city and is struggling
to establish its brand in that market. The distribution channel used is
a legacy of the company level policy and out of line with those of its competitors.
The case provides data on the market size, distribution channels, margins
and price levels. |
| Available In |
MIP Case Collection |
| Publisher |
T. A. Pai Management Institute (TAPMI),
Manipal, India |
| Publisher Case No. |
1998-2000-57 |
| Distributor(s) |
T. A.
Pai Management Institute (TAPMI), Manipal, India
|
| Pub/Rev Date |
04/01/2000 |
| ISBN |
|
| Case Length |
8 |
| Teaching Note |
No |
| Pub TN Ref No. |
|
| Pages (TN) |
|
| Issues |
Marketing Strategy In A Local
Area, Distribution Channel Choice, Sales Promotion |
| Organisation(s) |
|
| Countries |
India |
| Industry |
Automobile & Automotive |
| Period Covered |
1998-2000 |
| Level |
Postgraduate |