| Case Title |
Vision
Pro India Ltd. |
| Case Author(s) |
Gopinath
R.
|
| University |
T. A. Pai Management Institute
(TAPMI), Manipal, India |
| Abstract |
Vision Pro is a manufacturer and marketer of premium sunglasses.
Facing stagnant sales in a metro, the branch manager wants to persuade
dealers in other durables and accessories to sell his sunglasses. The
response from such dealers is lukewarm. There are also complaints from his
existing dealers on the high inventory costs. What should he do? The case
gives information on the current distribution system and sales in
different price ranges and localities. |
| Available In |
MIP Case
Collection |
| Publisher |
T. A. Pai Management Institute
(TAPMI), Manipal, India |
| Publisher Case No. |
1998-2000-56
|
| Distributor(s) |
T. A.
Pai Management Institute (TAPMI), Manipal, India
|
| Pub/Rev Date |
04/01/2000 |
| ISBN |
|
| Case Length |
3 |
| Teaching Note |
No |
| Pub TN Ref No. |
|
| Pages (TN) |
|
| Issues |
Distribution Management
|
| Organisation(s) |
|
| Countries |
India |
| Industry |
Consumer Goods &
Services |
| Period Covered |
1998-2000 |
| Level |
Postgraduate
|
| Links of Interest |
|