| Case Title |
Valuation for Brand Acquisitions |
| Case Author(s) |
Aditya Saraf
|
| University |
T. A. Pai Management Institute
(TAPMI), Manipal, India |
| Abstract |
This is a technical note cum case. The case describes the reasons and
values reported in the popular press for a series of brand acquisitions
in the pharmaceutical industry involving some of the most popular over the
counter (OTC) drugs. Exhibit 1 of the case summarizes the various brand
valuation methods. The remaining exhibits are the financial statements of
the companies involved and the movement in the prices of their shares and
the stock market as a whole, before and after the announcement of brand
acquisitions. |
| Available In |
MIP Case Collection |
| Publisher |
T. A. Pai Management Institute (TAPMI),
Manipal, India |
| Publisher Case No. |
1997-99-12 |
| Distributor(s) |
T. A.
Pai Management Institute (TAPMI), Manipal, India
|
| Pub/Rev Date |
04/01/1999 |
| ISBN |
|
| Case Length |
19 |
| Teaching Note |
No |
| Pub TN Ref No. |
|
| Pages (TN) |
|
| Issues |
Brand Valuation; Event Studies;
Pharma-Marketing; Brand Management |
| Organisation(s) |
|
| Countries |
India |
| Industry |
Healthcare & Pharmaceuticals |
| Period Covered |
1997-1999 |
| Level |
Postgraduate |