| Case Title |
A Cold
'Tasty' Proposition |
| Case Author(s) |
Vijesh Rajan
|
| University |
T. A. Pai Management Institute
(TAPMI), Manipal, India |
| Abstract |
This case discusses the distribution of an ice-cream manufacturing
company. The company wishes to restructure its distribution operations in
a city to reduce operations cost and improve profit margins. The company
has to deal with the intricacies of scheduling its pick-up and order operations
from the manufacturing locations and warehouses. The case provides data
on the company's distribution structure, different stock keeping units (SKUs),
margin structure as well as consumer habits, consumer awareness and market
segmentation. Discussion points include scheduling and routing. |
| Available In |
MIP Case Collection |
| Publisher |
T. A. Pai Management Institute (TAPMI),
Manipal, India |
| Publisher Case No. |
1999-2001-01 |
| Distributor(s) |
T. A.
Pai Management Institute (TAPMI), Manipal, India
|
| Pub/Rev Date |
4/1/01 |
| ISBN |
|
| Case Length |
12 |
| Teaching Note |
No |
| Pub TN Ref No. |
|
| Pages (TN) |
|
| Issues |
Distribution Scheduling, Routing,
Remuneration |
| Organisation(s) |
|
| Countries |
India |
| Industry |
Food, Beverages & Tobacco |
| Period Covered |
1999-2001 |
| Level |
Postgraduate |