| Case Title |
Supreme Chilled Chicken: Home Delivery Service |
| Case Author(s) |
Nikhil Sharma Prasad
Gopalan Ramprasad S Reshma Khan
|
| University |
T. A. Pai Management Institute
(TAPMI), Manipal, India |
| Abstract |
This case deals with establishing a new channel of home delivering
fresh chilled chicken. Issues of organizing the systems for receiving orders
and ensuring reliable and prompt service are covered. This case has the
following companion cases: Raasi Foods Limited: Supreme Chilled Chicken
Division, and A Software to Support a Home Delivery System. |
| Available In |
MIP Case Collection |
| Publisher |
T. A. Pai Management Institute (TAPMI),
Manipal, India |
| Publisher Case No. |
1997-99-18 |
| Distributor(s) |
T. A.
Pai Management Institute (TAPMI), Manipal, India
|
| Pub/Rev Date |
04/01/1999 |
| ISBN |
|
| Case Length |
6 |
| Teaching Note |
No |
| Pub TN Ref No. |
|
| Pages (TN) |
|
| Issues |
Service Delivery; Direct Marketing
|
| Organisation(s) |
|
| Countries |
India |
| Industry |
Food, Beverages & Tobacco |
| Period Covered |
1997-1999 |
| Level |
Postgraduate |