| Case Title |
Super
Mart |
| Case Author(s) |
Kishore
Narayanan
|
| University |
T. A. Pai Management Institute
(TAPMI), Manipal, India |
| Abstract |
A
successful domestic supermarket chain considers opening a new store in a
mid-sized city. A management trainee has collected some secondary data on
demographics. He has also identified some data sources for socio-economic
classification of households. Preliminary information on competition and
real estate market reveals potential for a store. Now he has to collect
some primary data to confirm the potential. |
| Available In |
MIP Case
Collection |
| Publisher |
T. A. Pai Management Institute
(TAPMI), Manipal, India |
| Publisher Case No. |
1998-2000-47
|
| Distributor(s) |
T. A.
Pai Management Institute (TAPMI), Manipal, India
|
| Pub/Rev Date |
04/01/2000 |
| ISBN |
|
| Case Length |
9 |
| Teaching Note |
No |
| Pub TN Ref No. |
|
| Pages (TN) |
|
| Issues |
Retail Store Location, Market
Research |
| Organisation(s) |
|
| Countries |
India |
| Industry |
Consumer Goods &
Services |
| Period Covered |
1998-2000 |
| Level |
Postgraduate
|
| Links of Interest |
|