| Case Title |
Spacer
Airlines |
| Case Author(s) |
Divya Rao
|
| University |
T. A. Pai Management Institute
(TAPMI), Manipal, India |
| Abstract |
International travel was becoming increasingly common among Indian
businessmen and managers. Bangalore was emerging as a high-demand area.
Spacer Airlines planned to increase its number of international flights
from India by 50%. The airline operated through a general sales agent (GSA)
with six offices in South India, including one at Bangalore. This case deals
with preparing the Bangalore office for the additional customer service
requirements for the new flights. The case provides data on staffing, salary
structure, types of customers, types of customer calls and time per call,
the travel agency market in Bangalore and so on. The case can be used for
planning for marketing services. |
| Available In |
MIP Case Collection |
| Publisher |
T. A. Pai Management Institute (TAPMI),
Manipal, India |
| Publisher Case No. |
1999-2001-27 |
| Distributor(s) |
T. A.
Pai Management Institute (TAPMI), Manipal, India
|
| Pub/Rev Date |
4/1/01 |
| ISBN |
|
| Case Length |
8 |
| Teaching Note |
No |
| Pub TN Ref No. |
|
| Pages (TN) |
|
| Issues |
Services Marketing, Planning
|
| Organisation(s) |
|
| Countries |
India |
| Industry |
Airlines & Aviation |
| Period Covered |
1999-2001 |
| Level |
Postgraduate |