Case Title Sky And Sons
Case Author(s) Sandeep Khandelwal           
University T. A. Pai Management Institute (TAPMI), Manipal, India
Abstract This case describes the history and current status of a family-owned small scale manufacturer. The group sold ultramarine blue and were in competition with two well known brands: Robin Blue and Ujala. In the past, the founder went about introducing and abandoning several unrelated products, set up several front companies to stay within the SSI limits, availed of bulk discounts on raw material purchases without apparent analysis of costs and benefits. The company has now appointed a consultant to impart professionalism in its business. The consultant has collected financial statements of the companies in the family group and those of Reckitt and Coleman, the organized sector giant, which manufactures Robin Blue. What should he suggest?
Available In MIP Case Collection
Publisher T. A. Pai Management Institute (TAPMI), Manipal, India
Publisher Case No. 1997-99-34
Distributor(s) T. A. Pai Management Institute (TAPMI), Manipal, India               
Pub/Rev Date 04/01/1999
ISBN
Case Length 16
Teaching Note No
Pub TN Ref No.
Pages (TN)
Issues Small Business Growth; Management Audit; Family Business
Organisation(s)        
Countries India
Industry Chemicals
Period Covered 1997-1999
Level Postgraduate