| Case Title |
Simba
Plastics Company Limited (B) |
| Case Author(s) |
Vinodhini Raghavan
|
| University |
T. A. Pai Management Institute
(TAPMI), Manipal, India |
| Abstract |
This case is a companion case to Simba Plastics Company Limited (A).
Simba was wondering whether to provide additional incentives to the existing
sale force to handle the new product line in utilities or they should recruit
fresh salesmen with an appropriate skill set. |
| Available In |
MIP Case Collection |
| Publisher |
T. A. Pai Management Institute (TAPMI),
Manipal, India |
| Publisher Case No. |
1998-2000-45 |
| Distributor(s) |
T. A.
Pai Management Institute (TAPMI), Manipal, India
|
| Pub/Rev Date |
04/01/2000 |
| ISBN |
|
| Case Length |
3 |
| Teaching Note |
No |
| Pub TN Ref No. |
|
| Pages (TN) |
|
| Issues |
Sales Planning |
| Organisation(s) |
|
| Countries |
India |
| Industry |
Chemicals |
| Period Covered |
1998-2000 |
| Level |
Postgraduate |