| Case Title |
Perfect Technologies |
| Case Author(s) |
Ramachandran S.
|
| University |
T. A. Pai Management Institute
(TAPMI), Manipal, India |
| Abstract |
Perfect Technologies was the newest venture of the Rs. 300 billion
PL Group. It was the group's first foray into information technology business,
focussing on data communications and networking. Though the ISDN technology
based market was poised for rapid growth, services rather than products
seem to offer a competitive advantage. Perfect has to come out with a competitive
strategy. The case explains the ISDN technology and products, the necessary
interfaces with the DoT, product portfolio of Perfect, distribution channels
and the projections on market growth. |
| Available In |
MIP Case Collection |
| Publisher |
T. A. Pai Management Institute (TAPMI),
Manipal, India |
| Publisher Case No. |
1998-2000-36 |
| Distributor(s) |
T. A.
Pai Management Institute (TAPMI), Manipal, India
|
| Pub/Rev Date |
04/01/2000 |
| ISBN |
|
| Case Length |
10 |
| Teaching Note |
No |
| Pub TN Ref No. |
|
| Pages (TN) |
|
| Issues |
Marketing Of IT Products, Marketing
Strategy |
| Organisation(s) |
|
| Countries |
India |
| Industry |
Telecommunications |
| Period Covered |
1998-2000 |
| Level |
Postgraduate |