| Case Title |
Competitor Crisis or Leader Paranoia |
| Case Author(s) |
Krishnakumar V.
|
| University |
T. A. Pai Management Institute
(TAPMI), Manipal, India |
| Abstract |
A
marketer of premium sunglasses was concerned about competition and stagnant
sales. It was not clear whether the stagnant sales were due to the small
market size or whether competition was chipping away market share. |
| Available In |
MIP Case Collection |
| Publisher |
T. A. Pai Management Institute (TAPMI),
Manipal, India |
| Publisher Case No. |
1998-2000-08 |
| Distributor(s) |
T. A.
Pai Management Institute (TAPMI), Manipal, India
|
| Pub/Rev Date |
04/01/2000 |
| ISBN |
|
| Case Length |
3 |
| Teaching Note |
No |
| Pub TN Ref No. |
|
| Pages (TN) |
|
| Issues |
Market Size; Assessing Competition
|
| Organisation(s) |
|
| Countries |
India |
| Industry |
Consumer Goods & Services |
| Period Covered |
1998-2000 |
| Level |
Postgraduate |