| Case Title |
The Marketing
Dilemma |
| Case Author(s) |
Dhiren Rodrigues Vikas
Gupta
|
| University |
T. A. Pai Management Institute
(TAPMI), Manipal, India |
| Abstract |
This is a small caselet, which can be used as an introductory case
in industrial marketing. Regional competition in a duopolistic market for
medium duty and heavy duty vehicles is the context. The company with a lower
market share and only one model versus the two of the dominant player wants
to improve market share. |
| Available In |
MIP Case Collection |
| Publisher |
T. A. Pai Management Institute (TAPMI),
Manipal, India |
| Publisher Case No. |
1997-99-26 |
| Distributor(s) |
T. A.
Pai Management Institute (TAPMI), Manipal, India
|
| Pub/Rev Date |
04/01/1999 |
| ISBN |
|
| Case Length |
3 |
| Teaching Note |
No |
| Pub TN Ref No. |
|
| Pages (TN) |
|
| Issues |
Industrial Marketing; Duopoly
|
| Organisation(s) |
|
| Countries |
India |
| Industry |
Automobile & Automotive |
| Period Covered |
1997-1999 |
| Level |
Postgraduate |