| Case Title |
Juice
India Limited |
| Case Author(s) |
Dibyendu
Nandy
|
| University |
T. A. Pai Management Institute
(TAPMI), Manipal, India |
| Abstract |
Juice India's CEO has just received a missive from his Chairman,
asking for his explanation on why profits are less in spite of increased
sales. The CEO calls a meeting of his departmental heads. The buck gets
passed around and the meeting ends in confusion. The case provides data on
operational performance in the last three years, result of a market survey
of the competitive position and details of the marketing overheads. The
company is also exploring introducing its own branded milk, to improve
capacity utilization. |
| Available In |
MIP Case
Collection |
| Publisher |
T. A. Pai Management Institute
(TAPMI), Manipal, India |
| Publisher Case No. |
1998-2000-27
|
| Distributor(s) |
T. A.
Pai Management Institute (TAPMI), Manipal, India
|
| Pub/Rev Date |
04/01/2000 |
| ISBN |
|
| Case Length |
6 |
| Teaching Note |
No |
| Pub TN Ref No. |
|
| Pages (TN) |
|
| Issues |
Business Planning; Management
Controls |
| Organisation(s) |
|
| Countries |
India |
| Industry |
Food, Beverages &
Tobacco |
| Period Covered |
1998-2000 |
| Level |
Postgraduate
|
| Links of Interest |
|