| Case Title |
Market
Development At Iridium |
| Case Author(s) |
Raj Kumar
|
| University |
T. A. Pai Management Institute
(TAPMI), Manipal, India |
| Abstract |
Iridium is a unique global communication telephony service. Based on
66 satellites positioned to cover every inch of the globe, this massive
project was considered a technological marvel of its times. This system
enabled communication from anywhere to anywhere in the globe. The Indian
subsidiary is faced with the task of developing a market for Iridium's services
in India and locking its customers before competition comes in. The case
describes the current thinking in Iridium. Three price packages offered
by Iridium are also given. This case can be used to discuss the importance
of market research before product launch and the problems therein. |
| Available In |
MIP Case Collection |
| Publisher |
T. A. Pai Management Institute (TAPMI),
Manipal, India |
| Publisher Case No. |
1997-99-27 |
| Distributor(s) |
T. A.
Pai Management Institute (TAPMI), Manipal, India
|
| Pub/Rev Date |
04/01/1999 |
| ISBN |
|
| Case Length |
5 |
| Teaching Note |
No |
| Pub TN Ref No. |
|
| Pages (TN) |
|
| Issues |
Services Marketing, Exploratory
Market Research |
| Organisation(s) |
|
| Countries |
India |
| Industry |
Telecommunications |
| Period Covered |
1997-1999 |
| Level |
Postgraduate |