| Case Title |
The Internet
and its Implications for Marketing |
| Case Author(s) |
Ganesh T. V. Vikas
Gupta
|
| University |
T. A. Pai Management Institute
(TAPMI), Manipal, India |
| Abstract |
This note begins with introducing internet and related terminology
like worldwide web, browsers, search engines, websites and web pages. It
then goes on to describe the opportunities opened up by the internet in
product offerings, information goods, search, price discovery, facilitating
transactions etc. The note then describes implications of the internet for
marketing and market research. |
| Available In |
MIP Case Collection |
| Publisher |
T. A. Pai Management Institute (TAPMI),
Manipal, India |
| Publisher Case No. |
1997-99-16 |
| Distributor(s) |
T. A.
Pai Management Institute (TAPMI), Manipal, India
|
| Pub/Rev Date |
04/01/1999 |
| ISBN |
|
| Case Length |
11 |
| Teaching Note |
No |
| Pub TN Ref No. |
|
| Pages (TN) |
|
| Issues |
Marketing On The Net
|
| Organisation(s) |
|
| Countries |
India |
| Industry |
Computer Software & Services |
| Period Covered |
1997-1999 |
| Level |
Postgraduate |