| Case Title |
Hossiwell Industries Limited |
| Case Author(s) |
Rahul Mukherji Tathagata
Das Gupta
|
| University |
T. A. Pai Management Institute
(TAPMI), Manipal, India |
| Abstract |
The case describes the problem of declining sales faced by a hosiery
manufacturing company. The case describes the company background, the market
for vests, and survey results of the distribution channel and consumers.
Possible area of discussion includes redesign of marketing strategy. |
| Available In |
MIP Case Collection |
| Publisher |
T. A. Pai Management Institute (TAPMI),
Manipal, India |
| Publisher Case No. |
1999-2001-12 |
| Distributor(s) |
T. A.
Pai Management Institute (TAPMI), Manipal, India
|
| Pub/Rev Date |
4/1/01 |
| ISBN |
|
| Case Length |
13 |
| Teaching Note |
No |
| Pub TN Ref No. |
|
| Pages (TN) |
|
| Issues |
Marketing Strategy |
| Organisation(s) |
|
| Countries |
India |
| Industry |
Consumer Goods & Services |
| Period Covered |
1999-2001 |
| Level |
Postgraduate |