| Case Title |
The Holy
Alliance |
| Case Author(s) |
Sunil Menon U.
|
| University |
T. A. Pai Management Institute
(TAPMI), Manipal, India |
| Abstract |
This case deals with the problem of low sales turnover of a consortium
of small travel agents. While these agents were individually well established
in a number of locations, they were unable to provide the services at all
the locations independently. Possible areas of discussion include product
bundling, synergy effects of a consortium, and distribution practices in
the travel agencies. |
| Available In |
MIP Case Collection |
| Publisher |
T. A. Pai Management Institute (TAPMI),
Manipal, India |
| Publisher Case No. |
1999-2001-30 |
| Distributor(s) |
T. A.
Pai Management Institute (TAPMI), Manipal, India
|
| Pub/Rev Date |
4/1/01 |
| ISBN |
|
| Case Length |
6 |
| Teaching Note |
No |
| Pub TN Ref No. |
|
| Pages (TN) |
|
| Issues |
Network Marketing, Services
Marketing |
| Organisation(s) |
|
| Countries |
India |
| Industry |
Logistics & Transportation |
| Period Covered |
1999-2001 |
| Level |
Postgraduate |