Case Title Grey Sleet
Case Author(s) Srinivas T. K.           
University T. A. Pai Management Institute (TAPMI), Manipal, India
Abstract Panthersoft, a software company is facing a paradox: it is too big to compete with start-ups who underbid owing to their low overheads; it is too small to win orders against the big competitors because big customers did not want to risk projects and went by brand names. Attrition rates among software professionals in Panthersoft threaten their growth plans. One of the founders is pondering over this predicament with a cigarette, while having his nerves soothed by Pink Floyd playing in the background.
Available In MIP Case Collection
Publisher T. A. Pai Management Institute (TAPMI), Manipal, India
Publisher Case No. 1998-2000-20
Distributor(s) T. A. Pai Management Institute (TAPMI), Manipal, India               
Pub/Rev Date 04/01/2000
ISBN
Case Length 3
Teaching Note No
Pub TN Ref No.
Pages (TN)
Issues SME Strategy; Growth Strategy
Organisation(s)        
Countries India
Industry Computer Software & Services
Period Covered 1998-2000
Level Postgraduate
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