| Case Title |
Setting up a Mutual Fund Desk |
| Case Author(s) |
Rohith S. Sumanth
S.
|
| University |
T. A. Pai Management Institute
(TAPMI), Manipal, India |
| Abstract |
A
financial services company is exploring the option of setting up a separate
desk for marketing mutual funds, as part of its growth strategy. However,
it is not clear on the revenue and cost implications as well as skill requirements
of entry. The case gives a comprehensive survey of the status of the mutual
funds industry at that time. It also gives three projections for the new
desk: pessimistic, very likely and optimistic. Should they open the new
desk? |
| Available In |
MIP Case Collection |
| Publisher |
T. A. Pai Management Institute (TAPMI),
Manipal, India |
| Publisher Case No. |
1998-2000-42 |
| Distributor(s) |
T. A.
Pai Management Institute (TAPMI), Manipal, India
|
| Pub/Rev Date |
04/01/2000 |
| ISBN |
|
| Case Length |
11 |
| Teaching Note |
No |
| Pub TN Ref No. |
|
| Pages (TN) |
|
| Issues |
Marketing Financial Services,
Project Feasibility |
| Organisation(s) |
|
| Countries |
India |
| Industry |
Financial Services |
| Period Covered |
1998-2000 |
| Level |
Postgraduate |