| Case Title |
The Dotcom
Dilemma |
| Case Author(s) |
Ravi Kiran B. J.
|
| University |
T. A. Pai Management Institute
(TAPMI), Manipal, India |
| Abstract |
The case describes the problems of developing a revenue model for a
dot.com venture which specialized in providing information about tenders
and real estate markets free. The case highlights problems in improving
hit-rates, the competitive scenario and the ratings of the website based
on certain parameters. Possible areas of discussion include revenue model
generation, features of a website and effect of net ratings on revenue generation.
|
| Available In |
MIP Case Collection |
| Publisher |
T. A. Pai Management Institute (TAPMI),
Manipal, India |
| Publisher Case No. |
1999-2001-29 |
| Distributor(s) |
T. A.
Pai Management Institute (TAPMI), Manipal, India
|
| Pub/Rev Date |
4/1/01 |
| ISBN |
|
| Case Length |
7 |
| Teaching Note |
No |
| Pub TN Ref No. |
|
| Pages (TN) |
|
| Issues |
Revenue Models, Websites, Hit
Rates, Net Ratings |
| Organisation(s) |
|
| Countries |
India |
| Industry |
Computer Software & Services |
| Period Covered |
1999-2001 |
| Level |
Postgraduate |