| Case Title |
Institutional Buying Behavior for Corporate Gifts |
| Case Author(s) |
Francis Jose P.
|
| University |
T. A. Pai Management Institute
(TAPMI), Manipal, India |
| Abstract |
The use of products as gifts is becoming increasingly common as part
of the sales promotion targeted at channel partners and consumers. Corporations
are increasingly giving gifts to their employees and other stakeholders
as part of PR. This note discusses the considerations involved in the choice
of such items. |
| Available In |
MIP Case Collection |
| Publisher |
T. A. Pai Management Institute (TAPMI),
Manipal, India |
| Publisher Case No. |
1998-2000-23 |
| Distributor(s) |
T. A.
Pai Management Institute (TAPMI), Manipal, India
|
| Pub/Rev Date |
04/01/2000 |
| ISBN |
|
| Case Length |
5 |
| Teaching Note |
No |
| Pub TN Ref No. |
|
| Pages (TN) |
|
| Issues |
Sales Promotion; Corporate Gifts
|
| Organisation(s) |
|
| Countries |
India |
| Industry |
|
| Period Covered |
1998-2000 |
| Level |
Postgraduate |