| Case Title |
Coffee, Anybody? |
| Case Author(s) |
Mona Lisa Tripathy Pallavi
Rai
|
| University |
T. A. Pai Management Institute
(TAPMI), Manipal, India |
| Abstract |
A
successful Indian coffee exporter established a series of Cafés in a city.
These became extremely popular, encouraging their launch in another city.
Before expanding into the other city, the manager wanted feedback from its
patrons so that the new cafés planned could meet customer expectations.
The case explains the operations of a typical outlet and gives the results
of a customer survey. |
| Available In |
MIP Case Collection |
| Publisher |
T. A. Pai Management Institute (TAPMI),
Manipal, India |
| Publisher Case No. |
1998-2000-07 |
| Distributor(s) |
T. A.
Pai Management Institute (TAPMI), Manipal, India
|
| Pub/Rev Date |
04/01/2000 |
| ISBN |
|
| Case Length |
8 |
| Teaching Note |
No |
| Pub TN Ref No. |
|
| Pages (TN) |
|
| Issues |
Customer Satisfaction Surveys,
Retail Management |
| Organisation(s) |
|
| Countries |
India |
| Industry |
Food, Beverages & Tobacco |
| Period Covered |
1998-2000 |
| Level |
Postgraduate |