| Case Title |
The Cellular
Connection |
| Case Author(s) |
Priya Jayakumar
|
| University |
T. A. Pai Management Institute
(TAPMI), Manipal, India |
| Abstract |
The case describes the need for a company in the cellular phone industry
to migrate from a price-based promotional strategy to a brand building strategy.
The case describes the company's operations, customer base, different services
that are offered, and the information requirements of the corporate customers.
Possible areas of discussion include migration of strategy and revamp of
the marketing operations of the company. |
| Available In |
MIP Case Collection |
| Publisher |
T. A. Pai Management Institute (TAPMI),
Manipal, India |
| Publisher Case No. |
1999-2001-05 |
| Distributor(s) |
T. A.
Pai Management Institute (TAPMI), Manipal, India
|
| Pub/Rev Date |
4/1/01 |
| ISBN |
|
| Case Length |
3 |
| Teaching Note |
No |
| Pub TN Ref No. |
|
| Pages (TN) |
|
| Issues |
Services, Migration Strategy,
Marketing Operations |
| Organisation(s) |
|
| Countries |
India |
| Industry |
Telecommunications |
| Period Covered |
1999-2001 |
| Level |
Postgraduate |