| Case Title |
SEITA
Specialty - Product Launch |
| Case Author(s) |
Ravi Uppaladinni S.
|
| University |
T. A. Pai Management Institute
(TAPMI), Manipal, India |
| Abstract |
The case is in the form of a diary by a student trainee. The notes
are his reflection on two speciality chemical product launches. One is a
failure but the other seems to be heading for success. His diary ends with
wondering on the causes and lessons. |
| Available In |
MIP Case Collection |
| Publisher |
T. A. Pai Management Institute (TAPMI),
Manipal, India |
| Publisher Case No. |
1998-2000-41 |
| Distributor(s) |
T. A.
Pai Management Institute (TAPMI), Manipal, India
|
| Pub/Rev Date |
04/01/2000 |
| ISBN |
|
| Case Length |
2 |
| Teaching Note |
No |
| Pub TN Ref No. |
|
| Pages (TN) |
|
| Issues |
Industrial Marketing; Market
Development |
| Organisation(s) |
|
| Countries |
India |
| Industry |
Chemicals |
| Period Covered |
1998-2000 |
| Level |
Postgraduate |