| Case Title |
NSPP -
The Impending Power Failure |
| Case Author(s) |
Ajay Shenoy A.
|
| University |
T. A. Pai Management Institute
(TAPMI), Manipal, India |
| Abstract |
The case describes the situation faced by a pet-care product manufacturing
company which wished to improve its customers' repeat purchases. The case
provides details of the company such as its products, pricing, distribution,
manufacturing, promotion and sales for the past year. Possible areas of
discussion include improvement in marketing mix and increasing repeat purchases.
|
| Available In |
MIP Case Collection |
| Publisher |
T. A. Pai Management Institute (TAPMI),
Manipal, India |
| Publisher Case No. |
1999-2001-20 |
| Distributor(s) |
T. A.
Pai Management Institute (TAPMI), Manipal, India
|
| Pub/Rev Date |
4/1/01 |
| ISBN |
|
| Case Length |
16 |
| Teaching Note |
No |
| Pub TN Ref No. |
|
| Pages (TN) |
|
| Issues |
Rural Marketing, Promotion,
Repeat And Trial Purchases |
| Organisation(s) |
|
| Countries |
India |
| Industry |
Food, Beverages & Tobacco |
| Period Covered |
1999-2001 |
| Level |
Postgraduate |