| Case Title |
NFPC Ltd.
in a Fix |
| Case Author(s) |
Sarath Chandra
|
| University |
T. A. Pai Management Institute
(TAPMI), Manipal, India |
| Abstract |
The case deals with the problem of declining sales of a cheese manufacturing
company in face of increased competition. It gives details of the usage
pattern, consumer survey, pricing strategy, promotional campaigns, and distribution
structure and retailer survey for the company's products. Possible discussion
areas include methods of arresting sales decline and responses to price
and non-price competition. |
| Available In |
MIP Case Collection |
| Publisher |
T. A. Pai Management Institute (TAPMI),
Manipal, India |
| Publisher Case No. |
1999-2001-19 |
| Distributor(s) |
T. A.
Pai Management Institute (TAPMI), Manipal, India
|
| Pub/Rev Date |
4/1/01 |
| ISBN |
|
| Case Length |
8 |
| Teaching Note |
No |
| Pub TN Ref No. |
|
| Pages (TN) |
|
| Issues |
Pricing, Consumer Survey, Sales
Promotion |
| Organisation(s) |
|
| Countries |
India |
| Industry |
Food, Beverages & Tobacco |
| Period Covered |
1999-2001 |
| Level |
Postgraduate |