| Case Title |
Tracing the Evolution of the IT Reseller |
| Case Author(s) |
Gunjan
Madan Maneesh Arora
|
| University |
T. A. Pai Management Institute
(TAPMI), Manipal, India |
| Abstract |
With market expansion, complexity of hardware and increasing need for
integration services, the role of the IT reseller has progressively
evolved from simple logistic support to a significant provider of value
added services. This note traces this evolution. |
| Available In |
MIP Case
Collection |
| Publisher |
T. A. Pai Management Institute
(TAPMI), Manipal, India |
| Publisher Case No. |
1998-2000-52
|
| Distributor(s) |
T. A.
Pai Management Institute (TAPMI), Manipal, India
|
| Pub/Rev Date |
04/01/2000 |
| ISBN |
|
| Case Length |
5 |
| Teaching Note |
No |
| Pub TN Ref No. |
|
| Pages (TN) |
|
| Issues |
Channel Evolution, Marketing
Of IT Products |
| Organisation(s) |
|
| Countries |
India |
| Industry |
Computers &
Electronics |
| Period Covered |
1998-2000 |
| Level |
Postgraduate
|
| Links of Interest |
|