| Case Title |
Harry's Sugar (B) |
| Case Author(s) |
Akhila Narayanan
|
| University |
T. A. Pai Management Institute
(TAPMI), Manipal, India |
| Abstract |
The case describes the problem of establishing a branded product in
a commodity market. The case describes the sugar industry, background of
the company (a sugar manufacturer) and initial efforts of the company to
introduce a branded product. Possible areas of discussion include expansion
of marketing opportunities and marketing strategies in a commodity market.
|
| Available In |
MIP Case Collection |
| Publisher |
T. A. Pai Management Institute (TAPMI),
Manipal, India |
| Publisher Case No. |
1999-2001-11 |
| Distributor(s) |
T. A.
Pai Management Institute (TAPMI), Manipal, India
|
| Pub/Rev Date |
4/1/01 |
| ISBN |
|
| Case Length |
16 |
| Teaching Note |
No |
| Pub TN Ref No. |
|
| Pages (TN) |
|
| Issues |
Marketing Strategies In Commodity
Markets |
| Organisation(s) |
|
| Countries |
India |
| Industry |
Food, Beverages & Tobacco |
| Period Covered |
1999-2001 |
| Level |
Postgraduate |