| Case Title |
Harry's Sugar (A) |
| Case Author(s) |
Nalini S.
|
| University |
T. A. Pai Management Institute
(TAPMI), Manipal, India |
| Abstract |
The case describes the problem of stagnant sales faced by a sugar manufacturing
company. Information pertaining to the sugar industry, company background
and results of the survey of possible buyer segments, especially institutional
buyers, are provided. Possible areas of discussion include expansion of
marketing opportunities and marketing strategies in a commodity market.
|
| Available In |
MIP Case Collection |
| Publisher |
T. A. Pai Management Institute (TAPMI),
Manipal, India |
| Publisher Case No. |
1999-2001-10 |
| Distributor(s) |
T. A.
Pai Management Institute (TAPMI), Manipal, India
|
| Pub/Rev Date |
4/1/01 |
| ISBN |
|
| Case Length |
5 |
| Teaching Note |
No |
| Pub TN Ref No. |
|
| Pages (TN) |
|
| Issues |
Improving Stagnant Sales, Marketing
Strategies In Commodity Markets |
| Organisation(s) |
|
| Countries |
India |
| Industry |
Food, Beverages & Tobacco |
| Period Covered |
1999-2001 |
| Level |
Postgraduate |