| Case Title |
Customer Satisfaction with EIL |
| Case Author(s) |
Anshuman Purohit
|
| University |
T. A. Pai Management Institute
(TAPMI), Manipal, India |
| Abstract |
EIL is the Indian arm of a home appliance MNC. It is concerned with
the downward trend in the sales of its automatic washing machine. This case
presents the results of a customer satisfaction survey. |
| Available In |
MIP Case Collection |
| Publisher |
T. A. Pai Management Institute (TAPMI),
Manipal, India |
| Publisher Case No. |
1998-2000-11 |
| Distributor(s) |
T. A.
Pai Management Institute (TAPMI), Manipal, India
|
| Pub/Rev Date |
04/01/2000 |
| ISBN |
|
| Case Length |
3 |
| Teaching Note |
No |
| Pub TN Ref No. |
|
| Pages (TN) |
|
| Issues |
Customer Satisfaction
|
| Organisation(s) |
|
| Countries |
India |
| Industry |
Consumer Goods & Services |
| Period Covered |
1998-2000 |
| Level |
Postgraduate |