Title:	New Holland Tractors (India)
Author(s):	Devashis Rath & Rajen Gupta
University:	Management Development Institute, India
Abstract:	With the opening up of the Indian economy, many multinational companies are making a foray into Indian markets. Diverse strategies are being adopted to compete and establish themselves among Indian consumers. One such multinational who has entered India is CNH, the world's largest agricultural equipment manufacturer. Its fully owned subsidiary, New Holland Tractors (India) Pvt. Ltd. (NHI), has targeted the vast Indian tractor market. This case is about how NHI experimented with the concept of "team" and "process" based organisation in the Indian context and milieu. The case details the processes involved in setting up a team and process based organisational design as well as the current challenges.
Publication Details:	Source: Asian Case Research Journal, June 2002, Vol.6, Issue 1, pp:55-84.
Pub/Rev Date:	June 2002
Case Length:	30 pgs
Teaching Note:	No
Pages (TN):	–
Subjects:	Organisational Behaviour, Group Processes, Team-building
Issues:	Team Building, Leadership and Organisational Design
Country:	India
Period Covered:	2000-2002
Industry:	Industrial Products, Tools & Machinery
Level:	Postgraduate
Links of Interest:	–