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Title: |
Products of Women Artisans of the Northern Areas |
Author(s): |
Hassan, Z. |
University: |
Lahore University of Management Sciences, Pakistan (LUMS) |
Abstract: |
This case details a marketing problem at WWF-Pakistan, a conservation NGO. WWF initiated resource centres for women of the Northern Areas of Pakistan to re-learn the handicraft skills of their ancestors. The handicrafts such as durries (cotton rugs), cotton shawls, khaddar (heavy cotton weave cloth), pattu (coat cloth), mufflers, table mats, wallets, shopping bags and camera covers served as extremely lucrative items for the local women. They were sold to the heavy international tourist traffic. The events of 11 September 2001 marked a sharp decline in the tourism of the Northern Areas. This case discusses how Dr Ghulam Akbar, Director Northern Areas, WWF-Pakistan, recognizing the crisis, worked to find new markets and promotion alternatives.
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Available In: |
LUMS Case Research Centre Collection/LUMS-SEDC |
Publisher: |
LUMS |
Publisher Case No: |
04-2352-2004-1 |
Distributor(s): |
LUMS |
ISBN: |
019 547365 5 |
Pub/Rev Date: |
2004 |
Case Length: |
5 pgs |
Teaching Note: |
No |
Pub TN Ref No: |
- |
Pages (TN): |
- |
Subjects: |
Marketing and Advocacy |
Issues: |
Managing NGOs (Marketing and Advocacy/Gender/Environment) |
Country: |
Pakistan |
Period Covered: |
2001 - 2002 |
Industry: |
Non-profit |
Level: |
Postgraduate |
Organization(s): |
WWF, Pakistan |
Links of Interest: |
http://www.wwf.org/ |
 
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