Title:	Punjab Rural Support Program
Author(s):	Ali, I. & Bashir, M.
University:	Lahore University of Management Sciences, Pakistan (LUMS)
Abstract:	The Punjab Rural Support Program (PRSP) was operating in 24 districts of the Punjab. The regional structure was in the process of reorganization with the number being reduced from eight to six. PRSP had run a number of successful programs primarily in collaboration with the Punjab Government. PRSP's community organization process was designed around the organization of poor rural communities, through the rediscovery of community consciousness, common aspirations and ambitions. These assets served as a basis for providing the rural poor with skill development, credit and technical support. The purpose of such a support system was to initiate and sustain a process of diversified growth of economic, human and natural resources specifically for the poor. The case has a Strategic Management focus, and analyzes the formation and expansion of PRSP into its current shape. It examines the strategic choices made by PRSP management in issues like the approaches to development (top-down/bottom up/participatory/planned etc.), working with the government, and options and choices regarding sectoral and regional operating areas. The case then deals with the challenges and problems facing the strategic areas in which PRSP was operating. The case addresses options for future growth and sustainability, given PRSP's internal resources and capabilities, the expectations and requirements of stakeholders, and the current and expected transitions and developments in the external environment.
Available In:	LUMS Case Research Centre Collection/LUMS-SEDC
Publisher:	LUMS
Publisher Case No:	03-837-2006-1
Distributor(s):	LUMS
ISBN:	-
Pub/Rev Date:	2006
Case Length:	15 pgs
Teaching Note:	No
Pub TN Ref No:	-
Pages (TN):	-
Subjects:	Strategic Management
Issues:	Managing NGOs (Strategic Management/Poverty alleviation)
Country:	Pakistan
Period Covered:	2006
Industry:	Non-Profit
Level:	Postgraduate
Organization(s):	Punjab Rural Support Program, Pakistan
Links of Interest:	http://www.prsp.org.pk/