Title:	Aasha
Author(s):	Ejaz, N.
University:	Lahore University of Management Sciences, Pakistan (LUMS)
Abstract:	In November 2003, Tahira Hameed, the President of Aasha, a small Lahore-based NGO for the business and professional development of women, entered her office to find the latest annual report lying on her table. As she flipped through the report, two things became clear. Funding and the placement services of the organization had declined. Tahira realized that it was time to take some decisions. The case focuses on a small women's NGO which faces challenges with regard to donor relations, funding and sustainability. The case draws attention to the complex and highly political relationship between donors and NGO managers, and creates an awareness on the wider contexts in which NGOs operate (be they government policies, demographic changes, urbanization or cultural attitudes). The case also highlights gender as a constitutive social process that poses a problem to the idea of a 'neutral' development agenda.
Available In:	LUMS Case Research Centre Collection/LUMS-SEDC
Publisher:	LUMS
Publisher Case No:	04-2337-2005-1
Distributor(s):	LUMS
ISBN:	019 547143
Pub/Rev Date:	2005
Case Length:	4 pgs
Teaching Note:	No
Pub TN Ref No:	-
Pages (TN):	-
Subjects:	Marketing and Advocacy
Issues:	Managing NGOs (Marketing and Advocacy/Gender)
Country:	Pakistan
Period Covered:	2003
Industry:	Non-Profit; Education
Level:	Postgraduate
Organization(s):	Aasha, Pakistan
Links of Interest:	http://www.aasha.org.pk/