Prof. T.R. Madanmohan is an Associate Professor of Technology and Operations at the Indian Institute of Management Bangalore. He heads the Center for E-Business, a research centre supported by the Ministry of Human Resources Development, Government of India. He also holds an adjunct research professor position at Eric Sprott School of Business, Carleton University, Canada.
His areas of research interest include e-commerce business models, online negotiations, standards and competitions, service strategy, and strategic behavior in the pharmaceutical industry. He has published over 20 articles in journals and a book published by Kluwer Press.
As our e-catalog lists only published cases, if you are interested to read any of the cases mentioned below, please contact the authors directly.
September 2003
- Adobe Inc.
T.R. Madanmohan - Ariba
T.R. Madanmohan - Cooptex:Reorganising the Procurement and Distribution System
Rajluxmi V. Murthy & T. R. Madanmohan - Klauch International
Shanthanu Dutta (Eric Sprott School Of Business) & T. R. Madanmohan - Research in Motion (RIM): Building the Mobile Enterprise Platform
T.R. Madanmohan
August 2003
- Matexnet
T.R. Madanmohan - Chemconnect and Chemical Industry
T.R. Madanmohan - Melatonin Pricing Dabur India
T.R. Madanmohan - eTransformations at SIEMENS
T.R. Madanmohan - Export Entry Strategy
T.R. Madanmohan - Koramangala.com
T.R. Madanmohan