Prof. Avinash Mulky has more than two decades of experience in senior executive positions in major industrial organisations like Philips and BPL. He teaches elective courses in Sales & Distribution and Basic Marketing courses, specialising in Sales and Distribution Management, Marketing Implementation and Marketing Innovation.

He is keenly interested in developing new cases based on South Asian business for the above courses. His research interests lie in the areas of sales training, sales force automation, and innovations in distribution.

As our e-catalog lists only published cases, if you are interested to read any of the cases mentioned below, please contact the authors directly.



September 2003

  1. AOK Durables Ltd
    Avinash Mulky

  2. Coral India : Selecting a Sales Manager
    Avinash Mulky

  3. Ajax Ltd.(A)
    Avinash Mulky





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