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ICMR Centre for Management Research, Hyderabad, India


The ICMR Centre for Management Research, established in February 2000, engages in business research, case study development and courseware preparation. The Centre has developed courseware and more than 1,500 case studies, short case studies, micro case studies and business reports that are available for download from its website upon payment. For additional details, please contact:

ICMR Centre for Management Research
Plot No. #49, Nagarjuna Hills, Punjagutta,
Hyderabad - 500082. INDIA
Ph: (+91) 40 23430462/63, Fax: (+91) 40 23430467
Email: info@icmrindia.org
Websites: http://www.icmrindia.org/index.htm


Abstracts of cases from ICMR Centre for Management Research (formerly ICFAI Centre for Management Research):


2006|2005|2004

  1. Bajaj Auto Ltd.: Overtaken in the Indian Scooter Market
  2. BPL Ltd & Sanyo Electric Co. Ltd: An Enduring Alliancer
  3. Danfoss: Business Strategy in China
  4. Google's Problems in China
  5. Grameen Bank of Bangladesh – The Grameen General Credit System
  6. Grameen Bank's Village Phone Initiative: Connecting Rural Bangladesh to the World
  7. Grasim Industries Ltd. and VSF: Expanding a Commodity Market through Branding and CRM
  8. Indiagames Ltd.: Mobile Games and Beyond
  9. Infosys in China
  10. Infosys' Global Delivery Model
  11. Infosys' Knowledge Management Initiatives
  12. IR Problems at Toyota Kirloskar Motor Private Limited
  13. ITC Food's Growth and Future Prospects
  14. Jack Ma and Alibaba.com
  15. Jet Airways' Attempted Acquisition of Air Sahara
  16. Jetstar Asia: A Low Cost Airline in Trouble
  17. Kingfisher Airlines – The 'Funliner Experience'
  18. LG's Growth Strategies in India
  19. Li Ning: Brand Growth and Excellence in China
  20. Lifebuoy "Swasthya Chetna": Unilever's Social Marketing Campaign
  21. Marketing Viagra in India
  22. Multi-Branding Strategy of Videocon Industries in the Consumer Durables Sector
  23. Naming a Pharmaceutical Brand: A Product Manager's Dilemma
  24. PVR Ltd.'s Growth and Future Prospects
  25. Radio Mirchi – Spicing Up the Indian Air Waves
  26. Reviving Hindustan Lever Limited
  27. Saregama India Ltd.: Striking a Digital Chord
  28. Supply Chain Management at GCMMF
  29. Tata Motors: Serving an 'Ace' for Success
  30. The Break-Up of the RPG-DFI Joint Venture
  31. The Delhi Metro Project: Effective Project Management in the Indian Public Sector
  32. The 'Incredible India' Campaign – Marketing India to the World
  33. The Maggi Brand in India: Brand Extension and Repositioning
  34. The New 'Indian' Airlines
  35. Toonz Animation India Pvt. Ltd.
  36. Voltas Ltd.: From Turnaround to the 'Big Bang'
Top


2006|2005|2004

  1. AirAsia: Southeast Asia's Most Successful Low-cost Airline
  2. Arvind Brands' Competitive Position in the Indian Branded Apparel Market
  3. Biocon – Kiran Mazumdar Shaw's Entrepreneurial Dream
  4. Carrefour's Exit from Japan
  5. Consolidation in the Indian Cement Industry
  6. Cummins India – Consumer Driven Modularization Strategy
  7. Dell's Problems in China
  8. EVA and Compensation Management System at Tata Consultancy Services
  9. GCMMF's Cooperative Structure
  10. Haier: The Chinese Global Competitor
  11. Haier's Marketing Strategies in India
  12. Hewlett – Packard (HP) I-Community at Kuppam in India: Social Investment through e-Inclusion
  13. HSBC's Restructuring in India
  14. Human Resource Management Practices at The National Thermal Power Corporation (NTPC) in India
  15. ICICI Bank – Innovations in Microfinance
  16. IKEA's Globalization Strategies and its Foray in China
  17. Jet Airways' Strategy, Operations and Competitive Position
  18. Knowledge Management Initiatives at TCS
  19. Knowledge Management Practices at Toyota Motors
  20. Kodak in China
  21. Lupin Limited: India's Leading Pharma Company
  22. Managing Attrition in the Indian Information Technology Industry
  23. Marketing and Communication Strategy of Titan Industries' Watch Division
  24. Market Expansion Strategies of Maruti Udyog
  25. Maruti Udyog Limited – The Pricing Dilemma
  26. Modularization in the Chinese Motorcycles Industry
  27. Nokia's Strategy in India
  28. P&G's Success Story in China
  29. Project Scorpio – The Making of India's First Indigenous Sports Utility Vehicle
  30. Promotional Strategies of Cellular Service Providers in India
  31. Rehabilitating Daiei: A Japanese Retailer in Trouble
  32. Repositioning Dabur
  33. SABMiller vs. Anheuser-Busch: The Takeover Battle for Harbin Brewery
  34. SBI's Microfinance Initiatives
  35. Shanghai Automotive Industrial Corporation's Strategies for Global Expansion
  36. Sina's Growth Strategies in China
  37. Sony Corporation: Losing Competitive Advantage
  38. Supply Chain Management in L&T (ECC Division)
  39. Tata Motors' Acquisition of Daewoo Commercial Vehicles
  40. Training and Development at Godrej
  41. The Tata Group: Integrating Social Responsibility with Corporate Strategy
  42. The Indian Textile Industry in 2005
  43. The Reliance Group Saga: Break-Up of the Largest Family-Owned Business in India
  44. The Restructuring of ABB India
  45. The Rise and Fall of Global Trust Bank
  46. The Turnaround of Srilankan Airlines
  47. Utstarcom in China
  48. Wal-Mart Struggles in Japan
  49. Wal-Mart's Strategies in China
  50. Zee Telefilms' Competitive Strategies
Top

2006|2005|2004

  1. Aaj Tak' News Channel's Success Story
  2. Air Deccan: The First Low Cost Airline in India
  3. Akio Morita – The Visionary Leader
  4. Branding a Commodity: The Tata Steel Way
  5. Bumrungrad's Hospital 2000 Information System
  6. Canon's 'Kyosei' Philosophy and Social Responsibility Initiatives
  7. Charoen Pokphand – Thailand's Largest Agribusiness Conglomerate
  8. CavinKare's Innovative Marketing Strategies
  9. Coca-Cola India's Thirst for the Rural Market
  10. Coca-Cola's Re-entry and Growth Strategies in China
  11. CorDECT Innovating for a Telecom Revolution
  12. Dangdang.com – The Amazon.com of China
  13. Demand Estimation for a Call Center
  14. Derivatives Trading in India
  15. DHL's Business Strategy in China
  16. Dr V of Aravind Eye Hospital – A 'Level 5' Leader
  17. E-Governance in India
  18. Ericsson in China
  19. Germany's Henkel in the Indian FMCG Industry
  20. Genting Berhad – The Story of a Malaysian Conglomerate
  21. Gillette's Restructuring in India
  22. Growth Strategies of Banyan Tree
  23. Godrej Consumer Products Limited – Implementing EVA
  24. Governance Problems in Citigroup Japan
  25. Hindustan Lever's Foray into Network Marketing
  26. Honda's Marketing Strategies in India
  27. HR Problems in Hyundai Motor Co.
  28. Hyundai's Marketing Strategies in India
  29. ICFAI Publications
  30. Improving Operational Efficiency of a Bank
  31. India – A Global Manufacturing HUB
  32. Indian Railways: The Cost of Public Service
  33. Indian Railways at the Crossroads
  34. Innovations at Wipro
  35. Innovations in the Banking Industry in India
  36. Innovations in the Biotech and Pharma Industries in India
  37. Innovations in Education and Training Sector in India
  38. Innovations in the Healthcare Services Industry in India
  39. Innovations in the Home Building and Home Decor Industries in India
  40. Innovations in the Music and Entertainment Industry in India
  41. ISB – A Leading Business School in India
  42. KFC in India: Ethical Issues
  43. Knowledge Management at Tata Steel
  44. Lok Satta – A Movement for Democratic Reforms in India
  45. Mahindra & Mahindra's E-Business Initiatives
  46. Marketing Strategies of Businessworld
  47. Motorola in China
  48. MRPL and RPL – Analyzing Risk and Returns
  49. Mumbai's 'Dabbawalas' – An Entrepreneurial Success Story
  50. National Dairy Development Board: A Successful Indian Dairy Co-operative
  51. Pantaloons Retail (India) Limited – The Indian Retailing Giant
  52. Political Advertising – The 'India Shining' Campaign
  53. ONGC's Growth Strategy
  54. Re-engineering and Restructuring at Canon
  55. Revival of Matsushita
  56. Samsung's Marketing Strategy in India
  57. Securities and Exchange Board of India – Role as a Regulator
  58. Self Employed Women's Association (SEWA) – Empowering Women in India
  59. Sinopec Corporation of China: Setting Standards in Corporate Governance
  60. Software and IT Services in India
  61. Small Industry Extension Training Institute
  62. Snow Brand's Unethical Practices in Japan
  63. State Bank of India: Competitive Strategies of a Market Leader
  64. Succession Planning at Ranbaxy: Family Drama, Corporate Style
  65. Sumitomo Corporation of Japan – The Commodity Derivatives Fiasco
  66. Tata Consultancy Services: The Pioneer in the Indian IT Industry
  67. The Acquisition Bid for UFJ Holdings
  68. The Bangalore Brand
  69. The Chaebols of South Korea
  70. The Polaris Orbitech Merger
  71. The Rise and Fall of The 'Keiretsus' in Japan
  72. The Turnaround of Indian Bank
  73. Tisco – The EVA Journey
  74. Toyota's Globalisation Strategies
  75. Travel and Tourism in India – Focus on Innovation and Customer
  76. Tupperware in India
  77. Unilever's Strategies in China
  78. Valuing Sify's Acquisition of Indiaworld





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