Convergence Meets Liberalization: The Starhub Experience

By Arthur Lee Gilbert

Abstract

The case explores the impact of an abrupt policy shift on a new market entrant's strategic deployment of advanced "next-generation" intelligent network technologies. Accompanied by the material on emerging mobile commerce technology, the case facilitates analysis of the implications of this new platform from two perspectives: the impact on the national telecommunications industry, and in terms of shifting standards, laws, and behavioral norms: rules that will shape the future of the industry.

Teaching Objectives

1. To show how new technology and policy can lead to a different strategy;
   
   
2. To reveal the interactions between technology and organization;
   
   
3. To open the subject of technology-based alliances to discussion. The case is accompanied by an exercise focusing on the impact of the policy shift toward open markets, combined with the emergence of new technologies, on business models for e-business players linked to the telecoms industry.

Issues: Policy Shifts, Liberalization, Emergence of New Technologies

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