Citibank Asia Pacific: Rearchitecting Information Technology Infrastructure For The 21st Century

By Neo Boon Siong & Christina Soh

Abstract

Technology has played a key role in Citibank's realisation of "Citibanking" - the ability to serve its customers anywhere anytime. Focusing on the Asia-Pacific, this case explores the steps taken by the bank's senior management in enhancing its technological infrastructure to enable it to improve its operational efficiency and organisational effectiveness.

Beginning in the early 1990s, it traces the development of the Regional Card Centre in Singapore and carries on through to the end of the decade where the advent of the Internet brought forth new challenges in its business environment. It examines the close linkages between its business strategy and its technological evolution and the processes it went through to achieve its position of technology leadership.

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