Seagate Technology International (B) - Enhancing Supply Chain Collaboration By Tang Hung Kei and Tom Gleave

Publisher Ref No:	ABCC-2001-007B	Pub/Rev Date:	2001
Industry:	Computers & Electronics	Case Length:	6 pages
Teaching Note Ref:	ABCC-2001-007B(TN)	Teaching Note:	5 pages
Organisation:	Seagate Technology	Period Covered:	2001
Country:	Singapore	Level:	Undergraduate/ Postgraduate

Publisher:

The Asian Business Case Centre, Nanyang Technological University

Abstract

It is late August 2001 and YC Goh and CP Teh have gathered once again to assess the progress at e2open.com (e2open), the industry-sponsored marketplace co-founded by their employer, Seagate Technologies International (Seagate). As the Executive Director - Materials Asia, and Senior Director - e-Business respectively at Seagate's regional base in Singapore, Goh and Teh hope that Seagate maintains its competitive advantage in supply chain management (SCM), and are therefore keenly interested in ensuring the success of e2open. However, ever since its founding one year previously, the ISM has encountered strong resistance from various electronics and high technology industry players it has been targeting.

This is largely because the "Internet revolution" of the late 1990's has turned into an "Internet bubble" and, in the process, has left many investors and potential customers skeptical about the feasibility of many new online business models. Despite such skepticism, several positive developments have occurred over the past four months that give both Seagate and e2open reason for optimism. This leaves Goh and Teh with the task of recommending ways in which the ISM can build on this positive momentum and ensure its long-term viability in the market.

Instructors may wish to use this case with "Seagate International Technology (A) - Enhancing Supply Chain Collaboration"

Issues: Internet enabled supply chain management, B2B model, Technology adoption life cycle

About the Authors