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NanoBright Technologies, Singapore: Transition into a
By Olaf Rieck & D.G. Allampalli |
| Publisher Ref No: | ABCC-2011-002 | Pub/Rev Date: | 2011 |
| Industry: | Renewable Energy | Case Length: | 17 pages |
| Teaching Note Ref: | – | Teaching Note: | – |
| Organisation: | NanoBright Technologies | Period Covered: | 2008 - 2009 |
| Country: | Singapore | Level: | Undergraduate/ Postgraduate |
| Publisher: | The Asian Business Case Centre, Nanyang Technological University |
Abstract
In November 2007, NanoBright Technologies Private Limited (NanoBright) was set up as a spin-off to develop and commercialise technology for the production of nano-fluorescent material (NFM) with a one-year grant of a quarter million dollars. In a span of nine months, it had developed the NFM technology, as well as a number of new products such as solar film, spray, paints and ink, which were based on the new technology.
The generation of solar energy as a renewable energy source had attracted investors and government support in the new millennium. However, the global financial crisis beginning in late 2008 saw partial withdrawal of government support and diminishing investor interest in the solar energy generation industry. In early 2009, as the company faced a delay in licensing its solar film technology, it had to grapple with critical issues such as its technology commercialisation plans and future strategic direction.
Issues:
Technology commercialisation; Product-market evaluation; Securing commercial orders for new technology-based products
About the Authors
