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MarkPlus&Co (B): Expanding In Southeast AsiaBy Hooi Den Huan & Nigel Goodwin |
| Publisher Ref No: | ABCC-2004-011B | Pub/Rev Date: | 2004 |
| Industry: | Business Services | Case Length: | 19 pages |
| Teaching Note Ref: | ABCC-2004-011B(TN) | Teaching Note: | 5 pages |
| Organisation: | MarkPlus | Period Covered: | 2000 - 2004 |
| Country: | Asia | Level: | Undergraduate/ Postgraduate |
| Publisher: | The Asian Business Case Centre, Nanyang Technological University |
Abstract
MarkPlus&Co (B) presents a company that is a leader in its national market and asks how this company might replicate its success at the regional level. MarkPlus&Co, a consulting, research, corporate training and publishing company with expertise in marketing and corporate strategy, was Indonesia's leading domestic consulting firm. With regionalisation and globalisation creating new opportunities throughout Southeast Asia, the firm looked to Singapore and other markets for expansion. The case examines the firm's sustainability, go-to-market strategy and entrepreneurship.
Instructors may wish to use this case with "MarkPlus&Co (A): Managing for Growth".
Issues: Regional Expansion in Southeast Asia, Sustainability
About the Authors
