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Keppel Offshore & Marine – Riding the Waves of ChangeBy Wee Beng Geok & Ivy Buche |
| Publisher Ref No: | ABCC-2007-007 | Pub/Rev Date: | 2007 |
| Industry: | Marine & Shipping | Case Length: | 19 pages |
| Teaching Note Ref: | ABCC-2007-007(TN) | Teaching Note: | 5 pages |
| Organisation: | Keppel Offshore & Marine Ltd | Period Covered: | 1968 - 2006 |
| Country: | Singapore | Level: | Undergraduate/ Postgraduate |
| Publisher: | The Asian Business Case Centre, Nanyang Technological University |
Abstract
As offshore oil exploration and production raced ahead to meet rising global demand for oil, Keppel Offshore & Marine (Keppel O&M) - a Singapore-based marine engineering group was the leader in the global market for construction of offshore drilling platforms and vessels. Keppel O&M's fortunes over the last four decades had been characterised by high-velocity and unpredictable changes. The ongoing challenge was to stay flexible, continually adapting its strategies and reinventing itself to manage the disruptive changes in the business environment. However, as more international competitors moved in to carve their share of the offshore construction market, the race was on as to whether the group could hold on to its leadership position.
This case was commissioned by the Maritime and Port Authority of Singapore (MPA).
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Issues: International shipping; Maritime industry; Global shipbroking; Organisational learning; Financial derivatives; Communities of practice
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